Irony?
This NYT article’s statement is kind of ironic, given the fact below it:
“Plenty of major companies, including Google, Apple and Microsoft, are eager to gain access to the potentially lucrative trove of social data and other information that people share on these services. Facebook has long reaped the benefits of having access to such data, which helps it aim its advertisements more precisely.”
Fact:
• In 2010, advertisers paid Google $29B. They paid Facebook $2B.
If social targeting of ads is so great, why does it result in $2B/$29B or only 6.8% of what Google achieves with its search ads?
Anyway, interesting article:
